How To Maximize Your Company's LinkedIn Profile | Andrea ...

Guest Post by Yo Noguchi of Benchmark Email

The old industry we call recruitment is being heavily influenced by technology. Walk-in applications and phone interviews used to be the norm. Now, HR personnel are utilizing other options and many are taking advantage of social media websites such as Facebook, Twitter, and LinkedIn.

There?s no doubt that a huge reserve of talent is waiting to be utilized on LinkedIn. The challenge is attracting them to your company.

Optimizing your company?s presence to stand out as an employer starts with maximizing your company?s LinkedIn profile. The following are a few tips on how to do just that.

1. The headline

As the initial point of contact, the headline is one of the best ways to attract readers to your profile. It is crucial that it be interesting in order to attract readers.

Do not use your job title as your profile headline. Ensure that it is SEO rich and attractive to the reader by thinking in terms of how they prioritize their needs.

2. Customize the summary

Make sure to customize the links to the three websites allowed on your LinkedIn profile. The LinkedIn Default for website headlines provides five choices including the ?Company Website?. Choose ?Other? on the drop down menu to add a customized title and include LinkedIn tips as a way to drive traffic to a separate site that highlights your expertise.

If you are in a company or organization with social media guidelines, add a phrase for your employees to use for the title of your company site to help with the marketing and branding efforts.

3. Employee profiles

Encourage employees to open a LinkedIn profile and become active users. As your employees connect to other professionals, they inadvertently bring along the name of your company.

In this way, more and more employees will ?tag? you as their employer and develop a reputation for your company. Your employees can give your company a human touch and allow others to learn more about it through the perspective of someone you employ.
Employee profiles will also help fill your ?Company Activity? on your company page showing ?new hires? and ?new titles,? and showcase the dynamic of your organization. Finally, it also helps foster employee ambassadorship to their respective professional graphs by showcasing those in your company who are part of other people?s networks.

4. Profile updates

Consistently post news that bears meaning to your company and engage with followers through effective content. Make sure to utilize your ?Company Page? to update followers through status updates and generate discussion with followers by telling them how it is relevant and asking them to comment.

Also, share your company?s and employee?s successes and events in your status updates. Every update leads to the potential of spreading goodwill about your company.

Be mindful of the number of changes you make and don?t overdo it. Make an attempt to change your profile information about once a month once you?ve completed the tune up.

5. Promoting

Unless someone is already following your company, they are not going to see the status updates on your ?Company Page?. Link your profile to your other social networking sites as well as your company website and blog.

Try linking any of your outstanding job openings from LinkedIn to your Facebook page?s custom ?Careers? section. The bottom line is the more traffic you drive back to LinkedIn, the more ?Company Page? followers can be attained.

Consider promoting your company using LinkedIn Ads. Just as you can point Facebook Ads to your ?Fan Page,? you can also do this with LinkedIn Ads to showcase your ?Company Page?. Then, microtarget the demographic you want to attract to your company as potential employees.

Keep in mind that LinkedIn is just as powerful of a tool for marketing as it is for recruiting. Follow the advice above on how to maximize your company profile on LinkedIn to put your company?s best foot forward and attract the best talent in the largest community for professionals online.

Yo Noguchi is an experienced freelancer, guest blogger, and frequent contributor to a blog hosted by Benchmark Email, one of the world?s global provider of email marketing services.

Source: http://andreabolder.com/2012/how-to-maximize-your-companys-linkedin-profile/

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