Back in the day, what mattered when picking a smartphone - be it a Nokia N-something, an aging Palm Treo, a BlackBerry with proper answer and end buttons, or a stylus-driven Windows Mobile brick - was the quality of the built-in applications. The features of the email program or the to-do application or whether or not the calendar integrated with Exchange were the driving forces.
Today smartphones are almost wholly dependent on third-party apps. These apps are the focus of half the commercials for every platform - they define what you can do with the smartphone or tablet. With how codependent modern smartphones and app developers are, we have to ask, what can the builders of these platforms to do better support the builders of these apps?
Each platform offers a different experience and set of features for developers. Some app storefronts are strictly curated while others are a free-for-all. They offer different mechanisms for advertising, in-app purchases, subscriptions, cloud services, and deployment. Some platform builders offer incentives, while others have the marketshare that the incentive is success.
Platforms need developers, and developers need platforms, but the relationship is a rocky one. How do we improve it for better platforms and better apps?
Users and developers alike can agree that having an app available regardless of platform is a great ideal. But at what cost?
Let's get the conversation started!
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Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/ZBTsSZzQW2w/story01.htm
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